Casino Increases Traffic with Entertaining Video Wall

Upon hearing from a trusted system integrator with a long established relationship with Partouche that BenQ had the best digital video wall displays available on the market, the casino placed an order with BenQ for its PL460 displays. Joining numerous displays together was a cinch because it didn’t require a complicated setup, moreover its’ powerful color calibration system made it easy to instantly adjust displays to create a uniform color palette across all displays with the press of a button.

For the casino, getting new clients into the casino was imperative. But in order to do just that, the casino needed a means of advertising to restaurant goers without it seeming too obvious. The video wall gave Casino Partouche a means of delivering casino information in between brand messaging and beautiful images displayed in large scale. In addition, BenQ-exclusive Multiple Display Administrator (MDA) gave the display’s operators the tools to control screens from a central hub, making it easy to blank individual displays and monitor display status remotely.

The casino was very happy with the results, one system administrator said the daisy chain display wall “is amazing!” After the display was installed the casino saw an increase in new clientele, as customers from the restaurant flooded the casino floors after their meals. The high definition images were not only attractive, but they accurately displayed the brand messages and important casino information that informed diners as they ate, ultimately piquing their interests.

The powerful BenQ MDA software made it easy to turn off screens that were not needed, so during times with low-traffic, sections of the video wall could be put to sleep. In addition, color correction could be done with a simple press of a button. Across the entire video wall, the colors could be corrected to present an accurate uniform color palette in seconds. In the end, Casino Partouche knew it had made the right decision by trusting its system integrator and going with BenQ digital display solutions.