Lotte Department Store Teams Up with BenQ for K-Live X Mixed Reality Entertainment Zone
Lotte Department Store in Busan, South Korea, wished to create an MR (mixed reality) entertainment zone that would allow people of all ages to enjoy action-packed sports activities without any need for equipment. The store needed projectors that offered short throw distances, high resolution, and ample brightness.
While most projectors require pricey extra components to achieve short throw distances, BenQ’s LU951ST projectors offered short-throw capabilities right out of the box. By combining images from multiple projectors, Lotte Department Store was able to develop an MR entertainment zone that produced bright, vivid imagery in a small space.
Since it opened this year, the K-Live X MR entertainment zone has quickly become a standout among the department store’s offerings. By allowing shoppers to experience a truly augmented reality with moving imagery that cover the floor and walls, Lotte Department Store has been providing unforgettable experiences for adults and children alike.
Lotte Department Store Teams Up with BenQ for K-Live X Mixed Reality Entertainment Zone
2019
Commercial
A department store uses short-throw projection to provide realistic MR sports action in small spaces
•BenQ LU951ST WUXGA Short Throw Laser Projector