Lotte Department Store Teams Up with BenQ for K-Live X Mixed Reality Entertainment Zone
CASE STUDY

Lotte Department Store Teams Up with BenQ for K-Live X Mixed Reality Entertainment Zone

Overview
Issue

Lotte Department Store in Busan, South Korea, wished to create an MR (mixed reality) entertainment zone that would allow people of all ages to enjoy action-packed sports activities without any need for equipment. The store needed projectors that offered short throw distances, high resolution, and ample brightness.

Solution

While most projectors require pricey extra components to achieve short throw distances, BenQ’s LU951ST projectors offered short-throw capabilities right out of the box. By combining images from multiple projectors, Lotte Department Store was able to develop an MR entertainment zone that produced bright, vivid imagery in a small space.

Result

Since it opened this year, the K-Live X MR entertainment zone has quickly become a standout among the department store’s offerings. By allowing shoppers to experience a truly mixed reality with moving imagery that cover the floor and walls, Lotte Department Store has been providing unforgettable experiences for adults and children alike.

Facts at a Glance

Lotte Department Store Teams Up with BenQ for K-Live X Mixed Reality Entertainment Zone

Segment

Commercial

Year of Completion

2019

Project:

A department store uses short-throw projection to provide realistic MR sports action in small spaces

BenQ Solution Used:

• BenQ LU951ST WUXGA Short Throw Laser Projector Year of Completion: 2019

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