When Mathias Hermann, CEO of Germany-based consultancy Comwrap GmbH, talks about how his company helps businesses reinvent their business models for the digital era, he sees an industry undergoing a change unprecedented in history.
“[Our clients] have a history of maybe 50 or even 100 years, and they watch their business models break down,” Hermann says. “The overall digitalization trend that is going on, in my perception, is bigger than even the Industrial Revolution.”
Through the meticulous work of consulting and implementing the cutting edge digital technology, Comwrap has built partnerships with German giants like HELIOS and DZ Bank.
Yet even as it helped usher century-old brands into the digital age, the company was facing an internal struggle with its own legacy AV infrastructure.
“In our company we have an average of 30 meetings per day. It’s quite a horror,” Hermann says with a laugh. He adds that the number only covers internal meetings and does not include client-facing presentations, meetups, and developer conferences the company regularly holds.
The CEO describes a situation in 2016 of constantly crashing presentations while struggling with HDMI cables mounted to the wall. Then one day it was just too many hiccups, which led Hermann to initiate the search for a more effective presentation solution.